What is it with cupcakes?

Wife of a colleague has decided to see whether there's money to be made on the cupcake gravy-train.  Which is good news for me, seeing as how her chosen testbed is the collected IT geekery of Atkins and he keeps bringing in boxes of them to test out on us.  Figure as long as we can keep stalling the process with rounds of 'needs a little more lemon in the butter icing...' we're onto a good thing for a few weeks...

£2.50 she's going to flog these for. Each! £2.50!

Yesterday, Abby went to a friend's house after the early end-of-term finish. Arrived home bearing these. All her own work, apparently. Well, the icing was anyway. "One for Daddy, one for Mummy, none for Hatty and the rest for me",  she suggested. Not at all selfishly.

I know you're wondering: bottom right is a rabbit's arse.

I am not giving her £2.50

I mean, they're nice n'all... but why has the world gone bonkers for them? It's not as if they're proper cakes...

I am going to start a 'One True Cake Movement'. £1.35 in Waitrose, enough for a whole breakfast.